New data tries to put a value on copying and pasting from media sites.
Web publishers struggling with the devastating effects of a collapsing advertising market are also losing millions of dollars thanks to a problem as old as the commercial Internet: piracy.
At least 1.5 times as many people are reading publishers’ stories on third party sites than on the publishers’ own sites, says a new study by Attributor, a California-based start-up that searches the Web for copyrighted content based on extended strings of a story’s text. Linked back or not, that cribbed content leaves publishers saddled with the creation costs but none of the ad revenue for presenting it to a reader.